At WebChef.io we know that getting your brand new business website to rank on search engines is crucial for your visibility and growth. That’s why we’ve put together this comprehensive SEO Checklist for you.
1. Keyword Research
This is where it all begins. Effective keyword research will guide you in knowing what terms or phrases your potential customers are using to search for your products or services.
- Use keyword research tools like Google Keyword Planner, Moz, or SEMrush
- Identify high-volume but low-competition keywords
- Incorporate local SEO if you run a local business
2. Website Design and User Experience
A crucial aspect of SEO is ensuring that your website looks good and functions smoothly. You want visitors to have a positive experience on your site, which increases the chance of them turning into paying customers.
- Ensure your website is mobile-friendly, as a large portion of searches originate from mobile devices
- Incorporate a user-friendly and intuitive navigation system
- Employ a balance of text, images, videos and other forms of visual content
- Optimize load speed to prevent users from leaving your site
3. On-Page SEO
Once your website design is up to par, the next step in your SEO checklist should be on-page SEO. This refers to optimizing individual webpages so they rank higher and bring in more relevant traffic.
- Create unique, enticing page titles and meta descriptions
- Include your target keywords in the title, URL, and throughout the page content
- Use header tags (H1, H2, H3 etc.) to structure your content
- Add alt texts to images, using your target keywords where relevant
4. Content Creation and Blogging
Content is king in SEO. Informative, engaging content not only draws users in, it also gives search engines more material to index.
- Create a blog on your website and consistently publish useful, original content
- Ensure each blog post is optimized with keywords and SEO friendly URLs
- Utilize internal and external linking strategies within your content
5. Local SEO
If your business is locally based like a home remodeling service or a local restaurant, local SEO is essential. It helps promote your products and services to local customers at the exact time they’re looking for them online.
- Set up a Google My Business account and ensure your contact information is consistent across the web
- Encourage customers to leave positive reviews, and respond to them
- Utilise local keywords within your website content
Conclusion
SEO can seem overwhelming at first, but with this checklist, we’ve broken it down into manageable tasks. Focus on improving one aspect at a time, and over time you’ll see your website’s search engine ranking improve. Remember, SEO is not a one-time effort but a continuous process!
At WebChef.io, we offer comprehensive website design, SEO optimization, lead generation, and automation services to help get your website the attention it deserves. So, why not let us handle the heavy lifting while you focus on your core business?